Patty Golin's business strategy is a simple one - If you can't find what you're looking for, make it yourself. Raised in Texas to a family with a long tradition in woman's wear, it's no surprise that she gravitated to the fashion industry. Working with faux furs, she designed everything from floor mats to changing pads. Utilizing the remnants (leftover scraps) to make scarves for her young daughter and friends, she found unexpected success in the burgeoning infant clothing industry.

Commiserating over sleepless nights due to their fussy newborns, Patty and former partner Alison came together to design a swaddle that would be easy to use and actually work. Combing textile factories for just the right fabrics, the Sweet Roll Swaddler was born in 2004.